Tony, Peter and some of New York’s most dedicated freelancers, startups and small teams are building a thriving community, and it’s time to expand. Literally. New Work City started 18 months ago as a shared office for entrepreneurs, and has grown alongside New York’s tech scene ever since. Today they’re announcing an upgrade and new home in Tribeca. Personally, I’m ecstatic because I’ve been given the opportunity to personally contribute and help Perpetually at the same time.
New Work City 2.0 is already looking great. It’s a 5,000 square foot office space at 412 Broadway designed from the ground up for co-working. The lease has been signed and construction has begun. I’ve seen the raw space, I’ve seen the brick walls, I’ve seen the bay windows, I’ve seen the conference rooms. It’s awesome. Tony and Co. are putting their years of experience and connections to good use.
From Perpetually’s perspective, the deal is a great way to help the community that’s helped us grow, while also saving money. In exchange for a large percentage of the cash necessary to open the new space, I’ll own a few memberships until NWC has enough paying members to buy them back. Basically, Team Perpetually will pay $0 for rent — in Manhattan — for about a year.
New York City needs New Work City. While its success and growth prove the demand, NWC has only become a reality because of the vision and persistence of Tony, Peter and a cast of characters I love calling friends.